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Why Who Ranks For Exists?

The Future of Your Business. AI Citations & No-Click Search

Back in 2010, ranking #1 on Google could build a business.

Today? Not even close.

In 2024, something big changed. AI-powered search tools, ChatGPT, Claude, Gemini, Google AI Overviews started answering questions directly on the results page.

Your audience still searches…
…but they’re not clicking.

They’re getting answers without ever visiting your site.

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Facts

SEO is Yesterday. In the AI-First World, It’s All About Being Cited.

Google searches now end without a click [1]
60%
Google AI Overviews avg traffic cut for top-ranking pages [2]
34%
Gartner predicts organic search traffic will
drop 20–60% as AI takes over [3]
20%

If you’re not named or cited in that AI answer, you’re invisible. No traffic. No leads. No revenue.

What’s a Citation, and Why It Matters

Think of the old SEO world as a footrace to get people to your store.

The AI world is different, now the store comes to them, but if your name isn’t on the sign, you don’t exist.

A citation is when AI mentions your brand or content as the source when answering someone’s question.

In the old world, the click was everything.

In the new world, the mention is everything.

Being cited means:

  • You exist in AI’s knowledge base.
  • Your expertise is recognized as trustworthy.
  • Your brand lives in the answers your audience sees, even without a click.

The Problem

Most websites are still chasing Google rankings while ignoring the AI layer.

That’s dangerous because:

  • No citation = invisibility AI skips you entirely.
  • No click = no conversions even if you’re the best, you get nothing.
  • Competitors are moving in once they own the answer space, they’ll keep it.

The Mission

We built Who Ranks For to put your business back in the conversation.

We call it Generative Engine Optimization (GEO)
~ a framework for making your content the preferred answer in AI-generated responses.

GEO isn’t SEO 2.0

It’s a no-click, citation-first strategy designed for the AI era.

The Solution

Our GEO Audit measures exactly what it takes to get cited

01

Geo Relevance

Get mapped to the right city, region, or service area so AI knows where you operate.

02

Entity Clarity

Eliminate confusion so AI never mistakes you for a competitor.

03

Vector Stickiness

Keep your brand name alive through AI's summarization layers.

04

Topical Depth

Cover your topic so thoroughly, AI sees you as the go-to authority.

05

Semantic Structure

Make your content easy for AI to extract and reuse.

06

E-E-A-T Signals

Build trust AI models can verify.

07

Prompt Match

Align your content with the exact questions your audience asks AI.

08

Reputational

External aggregated authority tells AI you're trustworthy.

You get a precise, prioritized action plan to close every gap and help youget cited where it matters.

Get Help With Your GEO Audit Today

Frequently Asked Questions

GEO is the next evolution of SEO — built for an AI-first internet.
Instead of only optimizing for SERP's, GEO makes your content the preferred source for AI models like ChatGPT, Google’s AI Overviews, and Claude.

When AI delivers an answer without sending clicks, GEO ensures your brand is still named, cited, and building trust.

Because that’s where your traffic is disappearing.

AI-powered search tools now answer questions directly on the results page — no clicks required.

If AI doesn’t mention you, you’re invisible to the growing majority of searchers.

Traditional SEO = compete for page‑one rankings in Google.
GEO = compete to be the source AI cites in its direct answers.

The rules, signals, and priorities are different — and most SEO agencies aren’t optimizing for them.

  • Geo Relevance – Make sure AI knows where you operate.
  • Semantic Strength & Entity Clarity – Define who you are and what you do with zero confusion.
  • Linkability Signals – Keep your name from being stripped in AI summaries.
  • Topical Density & Embedding Value – Cover topics in depth so AI trusts your authority.
  • Semantic Clarity & Structure – Organize your content so AI can extract it easily.
  • Trust Layer (E‑E‑A‑T) – Build credibility signals AI can verify.
  • Prompt Match & Factual Grounding – Answer questions in AI‑friendly, fact‑backed language.
  • Reputational – External aggregated authority tells AI you’re trustworthy.

No — but local intent is one of the fastest‑growing areas of AI search. If your business serves a location, GEO ensures AI maps your brand to that place and recommends you over competitors.

Our audit simulates AI queries across multiple platforms, checks for citations, and analyzes how your content appears in AI outputs. You’ll see if you’re invisible, misattributed, or already being cited.

You’ll keep losing visibility — even if your Google rankings stay strong. By 2028, AI‑driven search traffic is projected to surpass traditional organic clicks, meaning most of your future audience will never see your website unless AI cites you.

Not necessarily. Many fixes involve structured data, entity clarity, and reworking key pages — not rebuilding from scratch.

You can start seeing improved AI visibility in weeks, especially for local and niche queries. Longer‑term authority gains take months — similar to SEO — but GEO gives you an immediate advantage while others are still ignoring the trend.

No — it’s expanding it. SEO still matters for human‑driven clicks. GEO ensures you also win in the AI‑driven, no‑click future.