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https://www.eliteappliance.com

  • Keyword Researched
  • =
  • VIKING

h1 Tag

Your Competitors Keyword Found in h1 Status Found In = ALL
  • Your Keyword in H1 Tag = NOT Found
  • Target Keyword in H1 Tag = Found
Step 1: Review Comps h1's
Review the top rankings sites for your desired keyword to get ideas on how to write headings like the best!
  • https://www.britannica.com/topic/Viking-people = Viking
  • https://www.imdb.com/title/tt2306299/ = Vikings 
  • https://www.history.com/topics/exploration/vikings-history = Vikings
Step 2: Edit Your H1 Heading Tag
H tags go in order from h1 to h6 and should flow on the page from the top of the page utilizing h1 to the lowest heading using h6 in order. The h1 tag can be added to your page as the following HTML shows:
  • <h1>This is The Main Heading With Your Keyword!</h1>

Canonical URL

Your Competitors Average Canonical URL Found = Some
  • Your Canonical = No Canonical
  • Target Canonical Status = Found
Step 1: Add Preferred Canonical URL
Simply add link <href="https://www.your_website_url_for_this_page.com" rel="canonical"/> with or without the www to the head portion of your page and you are done.

Favicon

Your Competitors Favicon Are Found In = 66% of the sites
  • Your Favicon Status = NOT Found
  • Target Favicon Status = Found
Step 1: Get A Favicon
You may want to create a favicon by using your logo or create one by using a letter or whatever you desire. These are our favorite sites to do so for FREE:
Step 2: Upload Favicon to Web Server and Edit HTML
After uploading your favicon to your server you need to link it in the head portion of your html as follows:
  • <link rel="icon" type="image/png" href="/path-to-your-favicon.ico-or-image-file">

EST: Backlink Count

Your Competitors EST: Backlink Average = 69819
  • Your Backlink Count = 19356
  • Target Backlink Count = 76799
Step 1: Build Quality Backlinks
Only put effort into getting backlinks that are relevant, have higher PA scores and receive traffic. Backlinking is about quality NOT quantity! Your backlink profile should look naturally occurring and have a variety of text and formats. Never put effort into 'No-Follow', profile, or comment type backlinks unless they have real traffic or contribute to the conversation from a perspective of more then link value.
Step 2: Backlink Variation Ideas
Have more backlinks with variations which ensures a more natural appearance. Continue to build backlinks passively to gain better rankings and leads.
  • Non-branded keyword with or without URL in the front or end of anchor
  • Branded keyword with/without URL in front or end of anchor
  • URL only - with or without brand
  • Image/Infographic Backlink
  • LSA with or without URL, with/without brand in front or end of anchor text
  • No-follow/do-follow
Step 3: Acquisition Ideas
:
  • Guest post on sites that have website traffic, most of these will charge a fee but it can be worth it due to the exposure of your brand and expertise to a new audience. If you can't afford it try exchanging blog post but with a 3rd party blog not with the same one
  • Find broken links and let the web master/site owner know
  • Share articles with influencer's who share similar content. Some may charge a fee and some are worth it.
  • Set up a round table experts content post and most will share it on their web page and social media sites
  • Donate media projects; create infographics/images/video for a relevant pages which have poor or no graphics on it. Explain how this will help their page.
  • Find guest post opportunities which you can use found through our Guest Post Search Engine

Mobile Speed Score

Your Competitors Average Mobile Speed Score = 0.26
  • Your Mobile Score = 0.21
  • Target Mobile Score = 0.3
Step 1: Responsive Design
Your website and all its content should scale for any device and resolution regardless of device. Statistics show the last 3 years more mobile visits to websites than desktops. Visit these sources to help understand how to make it work:
Step 2: DNS Speed
Not all DNS providers are the same, while they provide the same service of connection the performance is unique. Every millisecond counts when dealing with website visitors and bounce rates. Fixing your DNS speed can be a bit tricky and will take trial and error. Start by having premium DNS. Consider a service like https://www.cloudflare.com/dns/ or a decent web hosting provider that includes faster DNS connects like DigitalOcean.com. Don't use shared hosting they are much slower then a VPS which you can utilize for about the same price of a virtual private server (VPS).
Step 3: Content Delivery Networks
Just like DNS providers every CDN has different speeds due to where caches/sites are located and as your user base grows from different locations of your country or countries you want to provide them with adequate speeds otherwise you will see higher bounce rates in those areas. Cloudflare CDN, or if you host on DigitalOcean.com they have a CDN for $5.00 per month called spaces.
Step 4: Notes & Tips
All of the items inside of the FMPS also affects your mobile score so make sure those items are optimized!
  • Lazy load images properly: How To Lazy Load Images
  • Use the proper image formats. SVG images are normally lighter in weight and scale to size. But utilize the fastest format possible. Other fast formats include Google's webP and some PNG's
  • Use a VPS or dedicated web hosting providers
  • Other items that affect your speed will be covered in other sections of this audit such as AMP, Caching, and Compression

Twitter Card Tags

Does Your Competitors Have Twitter Cards Tags: ALL
  • Your Tags = No Twitter Cards
  • Target Tags = Twitter Card Metadata Found
Step 1: Add Twitter Cards
Simply copy and edit our set of cards with your data and place it in the head portion of your HTML:
<meta name="twitter:card" content="summary"/>
<meta name="twitter:description" content="Twitter FIGHT (analysis) which shows your user versus another competes. Check this Twitter audit for twitter engagement, follower counts and daily post average. The BEST social media marketing tool ever!"/>
<meta name="twitter:title" content="Twitter FIGHT - twitter analysis for tweet engagement & follower count comparison"/>
<meta name="twitter:image" content="https://whoranksfor.com/static/img/How-to-use-twitter.png"/>
<meta name="twitter:site" content="WhoRanksFor.com"/>
<meta name="twitter:creator" content="@WhoRanksFor"/>
Step 2: Validate Twitter Cards
Twitter has a great free tool:
Step 3: Analyzed The Comps Twitter Tags
SITE Twitter Card Markup
https://www.britannica.com/topic/Viking-people <meta content="summary_large_image" name="twitter:card"/>
https://www.imdb.com/title/tt2306299/ None
https://www.history.com/topics/exploration/vikings-history <meta content="summary_large_image" name="twitter:card"/>

Keyword in Meta Description Tag

Your Competitors Keyword in Meta Description Tag Status Found In = ALL
  • Your Keyword in Meta Description Tag = Not Found In Meta Description
  • Target Keyword Meta Description Tag = Found
Step 1: Edit Your Meta Description
In the head portion of the HTML edit to fit your needs and add the following:
  • <meta name="description" content="Begin with your keyword and summarize the content by explaining what they stand to gain and conclude with a call-to-action or a challenge.">

Outbound Links (OBL)

Your Competitors Average Outbound Links = 30
  • Your OBL = 346
  • Target OBL = 3-10
Step 1: Add OBLs
Research shows there is correlation between higher ranking websites that have relevant OBL's with a higher PA than not having any outbound links. Excessive outbound linking also can hurt your SEO. Tips on adding quality outbound links:
  • Relevant websites that verify your content or is a resource or a reference.
  • Use an LSI keyword for the anchor of the OBL
  • All outside links must have higher Page Authority
  • Utilize HTML attributes like target="_blank" so that the URL opens in a new tab and your visitors dont exit your page and a browser level security measure like rel="noopener" .
Step 2: OBL Audit
Check outbound links often on a scheduled basis to ensure it doesnt become a dead or broken link because this can definitely hurt your SEO and even worst the user's experience on your website.

Content Word Count

Your Competitors Average Content Word Count: 4345
  • Your Content Word Count =3064
  • Target Word Count = 4775
Step 1: Research & Add Longer Quality Content
Research shows longer content from 700 words and up do best on Google: You want to analyze the top website results for your keyword and take note of the following within their content:
  • Weak and strong parts of content
  • How they use media, bullet points and tabs to break up the content
  • Outbound and Internal linking
  • How many times they used the keyword or LSI in question if any?
  • You want to now utilize all common themes and write 10% more then the average of the top sites which is 4775 words. Make sure you fill in those weak points you noted while being as strong as they are where they shine.
Step 2: Eliminate the Curse of Knowledge
We wrote a guest post on exactly this topic because the easier it is to digest your content the faster you gain user trust and potential shares. The post can be found on the content tutorial website:

Robots.txt

Your Competitors Robots Found In: Some
  • Your Robots = Not Found
  • Target Robots = Found
Step 1: Add A Robot.txt File
Simply open up a notepad and add the following text to it:

User-agent: *
Disallow:

Now save it under the name robots.txt and store it in the root of your file server. To better understand why using a Robots is of benefit and how to implement different flags and options checkout:
Step 2: Implement Robots in Metatags
Another option is to set the directives at the page level as explained in Googles documentation here:

Facebook Open Graph Tags

Does Your Competitors Have OG Tags: Some
  • Your Tags =
  • Target Tags = Facebook OG Metatags Found
Step 1: Implement Open Graph
In every page that has og markup it must include 4 of the og: property types to be valid:
  • og:title
  • og:image
  • og:url
  • og:type
Step 2: View Examples of OGP
FB Open Graph details and property examples:
Step 3: Analyzed The Comps OG Tags
SITE Open Graph Markup
https://www.britannica.com/topic/Viking-people <meta content="ARTICLE" property="og:type"/>
https://www.imdb.com/title/tt2306299/ <meta content="video.tv_show" property="og:type"/>
https://www.history.com/topics/exploration/vikings-history <meta content="article" property="og:type"/>

Keyword Found in Title

Your Competitors Keyword Found in Title Status Found In = ALL
  • Your Keyword in Title Tag = Not in title
  • Target Keyword in Title Tag = Found
Step 1: Review Comps Title Tags
Review the competitors titles to get ideas on how to structure this tag because they are the top ranking websites for your desired keyword.
  • https://www.britannica.com/topic/Viking-people : Viking | History, Exploration, Facts, & Maps | Britannica
  • https://www.imdb.com/title/tt2306299/ : Vikings (TV Series 2013– ) - IMDb
  • https://www.history.com/topics/exploration/vikings-history : Vikings - History, Origins & Tactics - HISTORY
Step 1: Edit Your Title Tag
In the head portion of the HTML add:
  • <title> Similar to the comp with your brand name </title>

Web Page Authority

Your Competitors Average Page Authority = 64
  • Your PA = 43
  • Target PA = 74
Step 1: Understand Your Shares
You want to make sure your tags and data have a healthy mix of LSI [related terms] with uniqueness to every page. Don't keyword stuff and avoid using main keywords at the end of every tag. Utilize your brands name instead. Here are 2 decent sites for finding LSI terms:
Step 2: Promote
Utilize banner ads, guest blogging, PPC and Social media ASAP to gather as many quality and relevant backlinks gradually increasing on a monthly basis after a few months as your site gets known, fans start building backlinks for you because they value your content and services.
Step 3: Content Quality
If your content isn't unique, spun, spammy and isn't easy to read you might as well not worry about this page ranking factor because its a losing battle. Many other factors affect your score which affect your rankings but we have those covered in its own sections so make sure you handle these before moving on. The best site to check content uniqueness: