Outbound Links (OBL)

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Outbound Linking

OBL is one of the most undervalued tactics in seo content marketing.

Why Outbound Links Matters?

  • Improves the trust of your content when you link out to quality sources
  • Strengthens the topic signal to search engines
  • When you let the outbound link know you are linking to them, them may share it out on social media (*HINT* you should suggest they do so in the appropriate manner...)

How To Fix Your Outbound Linking Issues

  • Use to reference or backup data
  • Only quality citations based on the relevant content
  • Source newer content


  • Your Score

  • Comps AVG Score