OBL is one of the most undervalued tactics in seo content marketing.
Why Outbound Links Matters?
Improves the trust of your content when you link out to quality sources
Strengthens the topic signal to search engines
When you let the outbound link know you are linking to them, them may share it
out on social media (*HINT* you should suggest they do so in the appropriate manner...)
How To Fix Your Outbound Linking Issues
Use to reference or backup data
Only quality citations based on the relevant content
