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SWOT Website Analysis

  • All
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Web Page Authority

Strength
  • Authoritative strength of a single page is the qualitative measure of any web property that affects the property’s overall search engines rankings

Error List

Strength
  • Error's on your web page can lead to poor user experience and decrease in search engine visibility

Social Media Shares

Strength
  • Total of shares website visitors have shared this page to Facebook, LinkedIn & Pinterest

Readability

Strength
  • Measure of how easy it is for site visitors to read and understand the content on a given page

Browser Caching

Strength
  • When a user revisits your website they will already know of files needed to load, making the page load faster locally

EST: Reading Time

Strength
  • Aids website visitors with the amount of time needed to allocate to read the content of the page

Redirects

Strength
  • Improper use of redirects affect your traffic and SEO

Sentiment Analysis

Strength
  • How does a pages text in terms of positive or negative and subjective or objective is perceived

Empty Image Alts

Strength
  • Alt tags provide image descriptions to search engine crawlers, which help them to index an images accordingly, so having empty or missingalts is a negative

First Meaningful Paint Speed

Weakness
  • Time it takes for a web page's primary content to appear on the screen

Mobile Speed Score

Weakness
  • If your mobile site is taking more than 2 seconds to load it will have a negative effect on a users experience.

Safe Search Violation

Weakness
  • Search engines allow for filtering and exclude certain pages based on violations

Facebook Open Graph Tags

Weakness
  • Open Graph allows you to optimize and control your creatives for social media

Canonical URL

Weakness
  • A canonical URL is the URL of the page that Google thinks is most representative from a set of duplicate pages on your site

Twitter Card Tags

Weakness
  • Twitter is great at driving more traffic to your page, are you making it easy to share in the most professional manner?

Content Word Count

Weakness
  • While there is no "best" number of words to use, focus on providing quality in the ratio of what the top rankings sites are providing

EST: Backlink Count

Weakness
  • Amount of unique websites that have a URL pointed to this page

Robots.txt

Weakness
  • Tells web crawlers which pages or files the crawler can or can't access from your site

Keyword Found in Title

Opportunity
  • Title tags are displayed on search engine results pages as clickable headline for the searched keywords

Keyword In Body Text

Opportunity
  • Your keyword should be used atleast once and LSA alternatives sprinkled within the body of your page

Schema Structured Data Tags

Opportunity
  • Schema markup enhances the description of your page by providing metadata and allows for the page to stand out on SERP's because of the rich snippets it provides

h1 Tag

Opportunity
  • The H1 tag should be the first header tag visible on a page and used only once!

Favicon

Threat
  • Help users locate your website easier when they have multiple tabs open and used in Google's mobile search result page

Keyword in Meta Description Tag

Threat
  • HTML Head attributes that provide a summary of theweb page

GZip Compression

Threat
  • Gzip compresses and decompresses content as it's transmitted online

Spell Check

Threat
  • Misspellings is perceived as a lack of quality and expertise in reference to a web page

Accelerated Mobile Pages

Threat
  • Google's push for sites to load for faster for mobile website visitors

https: SSL

Threat
  • Keeps sensitive data sent across the web encrypted so that only the intended recipient can view it

Outbound Links (OBL)

Threat
  • When you link out to relatable domains, search engines understand your topic better and helps to increase trust and quality of your web page vital to the success of your SEO