Search engines will filter out sites and or decrease rankings if
offensive language is found. It will also be excluded from anyone results
who have turned on these filters.You dont want to eliminate any potential
website visitors.
Research shows there is correlation between higher ranking
websites that have relevant OBL's with a higher PA than not
having any outbound links. Excessive outbound linking also can hurt your
SEO. Tips on adding quality outbound links:
Relevant websites that verify your content or is a resource or a
reference.
Use an LSI keyword for the anchor of the OBL
All outside links must have higher Page Authority
Utilize HTML attributes like target="_blank" so that the
URL opens in a new tab and your visitors dont exit your page and a
browser level security measure like rel="noopener" .
Step 2: OBL Audit
Check outbound links often on a scheduled basis to ensure it doesnt
become a dead or broken link because this can definitely hurt your SEO
and even worst the user's experience on your website.
Your content needs to be digestible according to industry standards, if
your competition has drastically faster read times you need to adjust.
You can break the content into several post or
video's which are unique to the topic.
Only put effort into getting backlinks that are relevant, have higher PA
scores and receive traffic. Backlinking is about quality
NOT quantity! Your backlink profile should look naturally
occurring
and have a variety of text and formats. Never put effort into
'No-Follow', profile, or
comment type backlinks unless they have real traffic or contribute to
the conversation from a
perspective of more then link value.
Step 2: Backlink Variation Ideas
Have more backlinks with variations which ensures a more natural
appearance.
Continue to build backlinks passively to gain better rankings and leads.
Non-branded keyword with or without URL in the front or end of
anchor
Branded keyword with/without URL in front or end of anchor
URL only - with or without brand
Image/Infographic Backlink
LSA with or without URL, with/without brand in front or end of
anchor text
No-follow/do-follow
Step 3: Acquisition Ideas
:
Guest post on sites that have website traffic, most of these will
charge a fee but it can be worth it due to the exposure of your
brand and expertise to a new audience. If you can't afford it try
exchanging blog post but with a 3rd party blog not with the same
one
Find broken links and let the web master/site owner know
Share articles with influencer's who share similar content. Some may
charge a fee and some are worth it.
Set up a round table experts content post and most will share it on
their web page and social media sites
Donate media projects; create infographics/images/video for a
relevant pages
which have poor or no graphics on it. Explain how this will help
their
page.
You want to make sure your tags and data have a healthy mix of LSI
[related terms] with uniqueness to every
page. Don't
keyword stuff and avoid using main keywords at the end of every tag.
Utilize your brands name instead. Here are 2 decent sites for finding
LSI terms:
Utilize banner ads, guest blogging, PPC and Social media ASAP to gather
as many quality and relevant backlinks gradually increasing on a monthly
basis after a few months as your site gets known, fans start building
backlinks for you because they value your content and services.
Step 3: Content Quality
If your content isn't unique, spun, spammy and isn't easy to read you
might as well not worry about this page ranking factor because its a
losing battle. Many other factors affect your score which affect your
rankings but we have those covered in its own sections so make sure you
handle these before moving on. The best site to check content
uniqueness:
