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Schema Structured Data Tags

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Schema Structured Data Tags

Search engines recognizes Microdata, JSON-LD and RDFa. All if these syntaxes use HTML/JS to identify properties within structured data. Its data about data!

Why Schema markup Matters?

  • By providing more details on your data to search engines, it helps them match more targeted users which increases quality visibility.
  • Provides data to search engine which can possibly be used for rich snippets and carousel usage.
  • In our experiments, we've learned that when optimizing local business sites, if a page had Schema or JSON-LD tags it always outperformed those who didnt in search results.

How To Fix Your Schema data Issues

  • Markup your page properly and test your structured data
  • Fill in missing fields or ratings

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