DIGITAL ENABLEMENT

Step 1: Add Preferred Canonical URL

Simply add link <href="https://www.your_website_url_for_this_page.com" rel="canonical"/> with or without the www to the head portion of your page and you are done.

Step 1: Edit Your Meta Description

In the head portion of the HTML edit to fit your needs and add the following:

• <meta name="description" content="Begin with your keyword and summarize the content by explaining what they stand to gain and conclude with a call-to-action or a challenge.">

Step 1: Research & Add Longer Quality Content

Research shows longer content from 700 words and up do best on Google: You want to analyze the top website results for your keyword and take note of the following within their content:

• Weak and strong parts of content
• How they use media, bullet points and tabs to break up the content
• Outbound and Internal linking
• How many times they used the keyword or LSI in question if any?
• You want to now utilize all common themes and write 10% more then the average of the top sites which is 2074 words. Make sure you fill in those weak points you noted while being as strong as they are where they shine.

Step 2: Eliminate the Curse of Knowledge

We wrote a guest post on exactly this topic because the easier it is to digest your content the faster you gain user trust and potential shares. The post can be found on the content tutorial website:

• Content Creation Tips That Eliminates The Curse Of Knowledge

Step 1: Implement Open Graph

In every page that has og markup it must include 4 of the og: property types to be valid:

• og:title
• og:image
• og:url
• og:type

Step 2: View Examples of OGP

FB Open Graph details and property examples:

• http://ogp.me/

Step 3: Analyzed The Comps OG Tags

Step 1: Add A Robot.txt File

Simply open up a notepad and add the following text to it:

User-agent: *
Disallow:

Now save it under the name robots.txt and store it in the root of your file server. To better understand why using a Robots is of benefit and how to implement different flags and options checkout:

• Guide to robots.txt file

Step 2: Implement Robots in Metatags

Another option is to set the directives at the page level as explained in Googles documentation here:

• Robots Within Meta Tags

Step 1: Get A Favicon

You may want to create a favicon by using your logo or create one by using a letter or whatever you desire. These are our favorite sites to do so for FREE:

• Create Favicon Via Image
• Create Various Types of Favicons

Step 2: Upload Favicon to Web Server and Edit HTML

After uploading your favicon to your server you need to link it in the head portion of your html as follows:

• <link rel="icon" type="image/png" href="/path-to-your-favicon.ico-or-image-file">

Step 1: Review Comps h1's

Review the top rankings sites for your desired keyword to get ideas on how to write headings like the best!

• https://www.happiestminds.com/services/digital-enablement-platforms/ = Digital Enablement Platforms
• https://www2.deloitte.com/ie/en/pages/technology/articles/digital-enablement.html = Digital Enablement

Step 2: Edit Your H1 Heading Tag

H tags go in order from h1 to h6 and should flow on the page from the top of the page utilizing h1 to the lowest heading using h6 in order. The h1 tag can be added to your page as the following HTML shows:

• <h1>This is The Main Heading With Your Keyword!</h1>

Step 1: Add OBLs

Research shows there is correlation between higher ranking websites that have relevant OBL's with a higher PA than not having any outbound links. Excessive outbound linking also can hurt your SEO. Tips on adding quality outbound links:

• Relevant websites that verify your content or is a resource or a reference.
• Use an LSI keyword for the anchor of the OBL
• All outside links must have higher Page Authority
• Utilize HTML attributes like target="_blank" so that the URL opens in a new tab and your visitors dont exit your page and a browser level security measure like rel="noopener" .

Step 2: OBL Audit

Check outbound links often on a scheduled basis to ensure it doesnt become a dead or broken link because this can definitely hurt your SEO and even worst the user's experience on your website.

Step 1: Remove offensive language

Search engines will filter out sites and or decrease rankings if offensive language is found. It will also be excluded from anyone results who have turned on these filters.You dont want to eliminate any potential website visitors.

Step 1: Review Comps Title Tags

Review the competitors titles to get ideas on how to structure this tag because they are the top ranking websites for your desired keyword.

• https://www.happiestminds.com/services/digital-enablement-platforms/ : Digital Enablement Platforms,Digital Enablement
• https://www2.deloitte.com/ie/en/pages/technology/articles/digital-enablement.html : Digital Enablement | Deloitte Ireland

Step 1: Edit Your Title Tag

In the head portion of the HTML add:

• <title> Similar to the comp with your brand name </title>

Step 1: Add Twitter Cards

Simply copy and edit our set of cards with your data and place it in the head portion of your HTML:
<meta name="twitter:card" content="summary"/>
<meta name="twitter:description" content="Twitter FIGHT (analysis) which shows your user versus another competes. Check this Twitter audit for twitter engagement, follower counts and daily post average. The BEST social media marketing tool ever!"/>
<meta name="twitter:title" content="Twitter FIGHT - twitter analysis for tweet engagement & follower count comparison"/>
<meta name="twitter:image" content="https://whoranksfor.com/static/img/How-to-use-twitter.png"/>
<meta name="twitter:site" content="WhoRanksFor.com"/>
<meta name="twitter:creator" content="@WhoRanksFor"/>

Step 2: Validate Twitter Cards

Twitter has a great free tool:

• https://cards-dev.twitter.com/validator

Step 3: Analyzed The Comps Twitter Tags

Step 1: Non-expert Review

Your site is harder to understand then the competitions based on the Flesch-Kincaid score. Have someone who isn't an expert in your field read it. So they can critique it by asking for clarity and information. Providing you the data that needs to be added or simplified on the page.