The best and most underutilized content in the field of SEO is video. Video's on a
page drastically help search engine rankings as long as they are properly done.
Why Video Content on Page Matters?
People will spend much longer times watching content than reading
Increasing dwell time increases SERP positions.
Research shows higher conversion rates when this media is used on site
How To Fix Your Video on Page Issues
Keep video's less than 3 minutes
Make visually appealing thumbnails
Optimize the video metadata and video sitemaps to all search engines
