Research shows the estimated read time in general is 7 minutes, however one must
use their top ranking keyword competitors average to generate the desired results.
Why Reading Time Matters?
You set the expectation of how much time they will need to set aside to consume
the content.
By showing the estimated read time on the page research has shown it decreases
bounce rate, increases time on site and increases site engagement.
How To Fix Your EST Reading Time Issues
Now that you know your estimated reading time and the comps, edit your page
accordingly.
Show the estimated time to read the page near the title
Things that can impact the read time is the complexity, lack of content, etc.
