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SWOT Website Analysis

  • All
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Content Word Count

Strength
  • While there is no "best" number of words to use, focus on providing quality in the ratio of what the top rankings sites are providing

Outbound Links (OBL)

Strength
  • When you link out to relatable domains, search engines understand your topic better and helps to increase trust and quality of your web page vital to the success of your SEO

Browser Caching

Strength
  • When a user revisits your website they will already know of files needed to load, making the page load faster locally

Robots.txt

Strength
  • Tells web crawlers which pages or files the crawler can or can't access from your site

Sentiment Analysis

Strength
  • How does a pages text in terms of positive or negative and subjective or objective is perceived

EST: Backlink Count

Weakness
  • Amount of unique websites that have a URL pointed to this page

First Meaningful Paint Speed

Weakness
  • Time it takes for a web page's primary content to appear on the screen

EST: Reading Time

Weakness
  • Aids website visitors with the amount of time needed to allocate to read the content of the page

Error List

Weakness
  • Error's on your web page can lead to poor user experience and decrease in search engine visibility

Keyword In Body Text

Weakness
  • Your keyword should be used atleast once and LSA alternatives sprinkled within the body of your page

Web Page Authority

Weakness
  • Authoritative strength of a single page is the qualitative measure of any web property that affects the property‚Äôs overall search engines rankings

Readability

Weakness
  • Measure of how easy it is for site visitors to read and understand the content on a given page

Facebook Open Graph Tags

Weakness
  • Open Graph allows you to optimize and control your creatives for social media

Keyword Found in Title

Opportunity
  • Title tags are displayed on search engine results pages as clickable headline for the searched keywords

Schema Structured Data Tags

Opportunity
  • Schema markup enhances the description of your page by providing metadata and allows for the page to stand out on SERP's because of the rich snippets it provides

Twitter Card Tags

Opportunity
  • Twitter is great at driving more traffic to your page, are you making it easy to share in the most professional manner?

h1 Tag

Opportunity
  • The H1 tag should be the first header tag visible on a page and used only once!

Spell Check

Threat
  • Misspellings is perceived as a lack of quality and expertise in reference to a web page

Social Media Shares

Threat
  • Total of shares website visitors have shared this page to Facebook, LinkedIn & Pinterest

Favicon

Threat
  • Help users locate your website easier when they have multiple tabs open and used in Google's mobile search result page

Empty Image Alts

Threat
  • Alt tags provide image descriptions to search engine crawlers, which help them to index an images accordingly, so having empty or missingalts is a negative

GZip Compression

Threat
  • Gzip compresses and decompresses content as it's transmitted online

https: SSL

Threat
  • Keeps sensitive data sent across the web encrypted so that only the intended recipient can view it

Accelerated Mobile Pages

Threat
  • Google's push for sites to load for faster for mobile website visitors

Canonical URL

Threat
  • A canonical URL is the URL of the page that Google thinks is most representative from a set of duplicate pages on your site

Keyword in Meta Description Tag

Threat
  • HTML Head attributes that provide a summary of theweb page

Video On Page

Threat
  • Adding a video provides a boost to content for SEO and is the prefer media for users

Redirects

Threat
  • Improper use of redirects affect your traffic and SEO

Mobile Speed Score

Threat
  • If your mobile site is taking more than 2 seconds to load it will have a negative effect on a users experience.