Research shows there is correlation between higher ranking
websites that have relevant OBL's with a higher PA than not
having any outbound links. Excessive outbound linking also can hurt your
SEO. Tips on adding quality outbound links:
Relevant websites that verify your content or is a resource or a
Use an LSI keyword for the anchor of the OBL
All outside links must have higher Page Authority
Utilize HTML attributes like target="_blank" so that the
URL opens in a new tab and your visitors dont exit your page and a
browser level security measure like rel="noopener" .
Step 2: OBL Audit
Check outbound links often on a scheduled basis to ensure it doesnt
become a dead or broken link because this can definitely hurt your SEO
and even worst the user's experience on your website.
Only put effort into getting backlinks that are relevant, have higher PA
scores and receive traffic. Backlinking is about quality
NOT quantity! Your backlink profile should look naturally
and have a variety of text and formats. Never put effort into
'No-Follow', profile, or
comment type backlinks unless they have real traffic or contribute to
the conversation from a
perspective of more then link value.
Step 2: Backlink Variation Ideas
Have more backlinks with variations which ensures a more natural
Continue to build backlinks passively to gain better rankings and leads.
Non-branded keyword with or without URL in the front or end of
Branded keyword with/without URL in front or end of anchor
URL only - with or without brand
LSA with or without URL, with/without brand in front or end of
Step 3: Acquisition Ideas
Guest post on sites that have website traffic, most of these will
charge a fee but it can be worth it due to the exposure of your
brand and expertise to a new audience. If you can't afford it try
exchanging blog post but with a 3rd party blog not with the same
Find broken links and let the web master/site owner know
Share articles with influencer's who share similar content. Some may
charge a fee and some are worth it.
Set up a round table experts content post and most will share it on
their web page and social media sites
Donate media projects; create infographics/images/video for a
which have poor or no graphics on it. Explain how this will help
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Step 2: Edit Your H1 Heading Tag
H tags go in order from h1 to h6 and should flow on the
page from the top
of the page utilizing h1 to the lowest heading using h6 in order.
The h1 tag can be added to your page as the following HTML shows:
<h1>This is The Main Heading With Your Keyword!</h1>
Research shows longer content from 700 words and up do best on Google:
You want to analyze the top website results for your keyword and take
note of the following within their content:
Weak and strong parts of content
How they use media, bullet points and tabs to break up the content
Outbound and Internal linking
How many times they used the keyword or LSI in question if any?
You want to now utilize all common themes and
write 10% more then the average of the top sites
words. Make sure you fill in those weak points you noted while being
as strong as they are where they shine.
Step 2: Eliminate the Curse of Knowledge
We wrote a guest post on exactly this topic because the easier it is to
digest your content the faster you gain user trust and potential shares.
The post can be found on the content tutorial website:
Your site is harder to understand then the competitions based on the
Have someone who isn't an expert in your field read it. So they can
critique it by asking for clarity and information. Providing you the
that needs to be added or simplified on the page.
You want to make sure your tags and data have a healthy mix of LSI
[related terms] with uniqueness to every
keyword stuff and avoid using main keywords at the end of every tag.
Utilize your brands name instead. Here are 2 decent sites for finding
Utilize banner ads, guest blogging, PPC and Social media ASAP to gather
as many quality and relevant backlinks gradually increasing on a monthly
basis after a few months as your site gets known, fans start building
backlinks for you because they value your content and services.
Step 3: Content Quality
If your content isn't unique, spun, spammy and isn't easy to read you
might as well not worry about this page ranking factor because its a
losing battle. Many other factors affect your score which affect your
rankings but we have those covered in its own sections so make sure you
handle these before moving on. The best site to check content