EST: Reading Time

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Content Estimated Reading Time

Research shows the estimated read time in general is 7 minutes, however one must use their top ranking keyword competitors average to generate the desired results.

Why Reading Time Matters?

  • You set the expectation of how much time they will need to set aside to consume the content.
  • By showing the estimated read time on the page research has shown it decreases bounce rate, increases time on site and increases site engagement.

How To Fix Your EST Reading Time Issues

  • Now that you know your estimated reading time and the comps, edit your page accordingly.
  • Show the estimated time to read the page near the title
  • Things that can impact the read time is the complexity, lack of content, etc.


  • You

    1 mins
  • Comps AVG

    2.033333333333333 mins