The ideal content length of a page is correlated by your industry, keyword and
various ranking factors like backlinks to that page. Always analyze your competitors
word count to determine where you need to be.
Why Word Count Matters?
The right content length based on top performers for the keyword: book bus tickets online,
will equate to more backlinks, social shares and time on site or dwell time
which leads to better search engine rankings.
Pages that improve quality, length and structure against the comp will keep
readers engaged taking the site authority from them.
How To Fix Your Word Count Issues
Now that you know the AVG word count is 1100, add quality content to your page that is
unique. Scrapped and fluffed content will decrease users read time and SERP
Make it easier to digest by utilizing different forms of media; images, videos,
Add multiple call to actions through out the post.
For example, if you pose a
question after 2 paragraphs, put it in a Twitter reply so they can reply there.